With my audience research, I decided to send out a questionnaire to find out what people think about TV adverts and what they expect from them.
I asked the first question 'Do you think adverts are beneficial?' because I needed to know if people actually took notice and interest in TV adverts, because if they didn't, I would have to make sure we make ours interesting and appeal to the audience we are aiming it at.
The second question was 'What is your age?', I asked this in the questionnaire because I needed to know what certain people thought and the idea they gave us affected our target audience, as we made specific changes if it was young adults making them, as the advert we are making is focusing on them.
The fourth question was 'do adverts appeal to you?' This was in the questionnaire because me and Charlie needed to see if we were aiming our advert at the right people, if we wasn't, we would have to change the context and the people acting in it.
The fifth question I asked in the questionnaire was 'what is your favourite type of advert?' I asked this because I wanted to know what peoples opinion was on what they like to see, so I could perhaps revolve my advert around the results I got.
The image above is Luke completing the questionnaire, this is a good and effective way to do research as its time consuming I got the results straight away so I could quickly make any changes to my project which was needed.
This helped me with my project because the feedback made me realise how long it should be and the affects sports drinks have on some people and watch target audience they are associated with. Also, with some of the questions, it meant the answers I recieved would have an impact on what I do in my advert, so I learnt that I need to look at peoples opinions if I want my advert to be effective and positive.
