Advertising Agency
It was created 1996 by Mark Waites, Stef Calcraft, Libby Brockhoff, and Robert Saville. Mother has over 400 employees in three continents after Mother New York was founded in 2003, and Madre, based in Buenos Aires launched in 2005.
Also, the agency is known for advertising campaigns from the early Levi’s Odyssey spoof for Lilt, its celebrity fronted "Goldspot" cinema adverts for Orange, "Here Come The Girls" for Boots and the PG Tips campaign featuring Al and Monkey.The agency has a reputation for campaigns beyond traditional advertising having produced a feature length film for Eurostar Somers Town, a comedy gala for Amnesty International to celebrate their 50th anniversary and a live fashion spectacular for Target.
Mother has pioneered a creative culture where all employees work directly with clients, including the creative teams.
It is the agency of record for many brands including: Coca-Cola, Stella Artois, Beck's, Boots, IKEA, COI (Government anti drugs), PG Tips, Pot Noodle, Amnesty International, HTC, Jacobs Coffee and Acer.
With the advert below, it is a recent Stella Artois commercial, and Mother London are the agency that created this advert, this is relevant as they would be a the agency for our advert, the reason for this is because they seem to have already done adverts that are similar to ours, like Coca Cola and Stella Artois. They are similar in the way that they are all drink related and aimed at a younger target audience.
In conclusion to this, I believe they would make our advert look very high quality and to a good standard, as they have history of being the agency of very successful adverts, the Stella and Coca Cola commercials look very professional, and they seem to catch the eye of a wide range of people, especially the younger audience. Also, the settings and location they use for there adverts are a key part to the success of the commercials, that's why watching them made me realise the importance of having the correct and appropriate setting for my advert.
