Final Advert: Basketball

Final Advert: Football

Ancillary Task: Sponsorship Sequence

Ancillary - Sponsorship from Charles Doyle on Vimeo.

Ancillary Task: Radio Advert

Radio ad from Charles Doyle on Vimeo.

Evaluation Question 1

QUESTION 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?

Conventions of a TV advert... ü  Using a celebrity to sell the product à ü  Using a common song to help catch people’s attention ü  Can’t be too long – need to be short and grab viewers attention ü  Good effects to remember the ad – leading to remembering the product ü  Voice over – delivering useful information and facts to sell the product

WHAT WAYS I HAVE USED CONVENTIONS..

Length of the advert

Charlie and I decided to not make the TV commercial long. The reason for this is because its a convention of an advert, and we wanted it to be easy to remember. The length of the advert below is 0.32 seconds, this is a good length to use and is follows the codes and conventions of making a good TV advert. The reason for this is because it means the viewers will not get distracted from the length of the advert and they will be able to remember the important, beneficial parts of the commercial.

Voice over

The voice over and narration in this advert is very important, it allows to have other shots and scenes come up and for them to give informative information over the top - if they didn't have it cut back to them in action, it would be boring for people to watch.

The ways in which we used a voice over was at the end of our advert. We decided to use it then because it allowed us to express the name and slogan of the product. Without it, the Pulse drink wouldn't have been easy to remember, as there is no dialogue in our TV advert, meaning the product wouldn't have been mentioned at all. We were looking at other adverts and what voiceovers they were using, and we thought the ending of the advert would be the best time to have the informative dialogue.




Setting
Deciding the setting of our TV advert was a big part of our planning. The reason for this is because the setting can 'make or break' the advert, and sets the mood throughout. We decided to go for the 3G all-weather pitches and the studio for the football advert.

3G Football Pitch:-
We decided to use this as a location for our TV advert because the football pitch represents the football in our advert, it is both appropriate and effective to the viewers, as it looks more realistic and professional. We had access to the goals and other sport equipment to help us make it look to a high standard. The pitch is all weather, so this didnt affect the access levels or the availability, as we could use it no matter the weather, so this is a contributing factor to why we used the pitches. In other adverts, you see them use either an all weather pitch or a studio.

The studio:-
The studio was the most similar setting we could find to what people often see in other sports drink commercials. The studio allowed us to use filters, which you see in a lot of adverts. The filter meant we could add colours on the character, this helped us follow the codes and conventions of TV adverts because we wanted to show off the character - this relates back to the Lucozade adverts as they make the famous characters well noticed.

Evaluation Question 2

How effective is the combination of your main product and your ancillary texts?

With our main product and ancillary tasks, we tried our best to keep the conventions and the rules the same. As we have a football advert for our main task and for the ancillary - we made a sponsorship sequence including the sports drink and that was football related too.

In order to continue some of the conventions and the rules, we made sure we used the same type of shots and the length of the shots. An example of this would be when it cuts to me (the main character), dribbling with the ball and shooting, as we used medium shots when i take the touch to set myself and shoot. 
Linking all three also meant our audiences could make the connection between the three, and we had the slogan - "Pulse, for the game" in each tasks and this meant it is more likely to be remembered by the people either watching it, or listening to it on the radio.

The costumes are also similar and doing the main task was effective because it made Charlie and I realise how good and realistic it looked using plain colours throughout the both tasks. We also have the same characters involved in each tasks. The reason for this is because we wanted it to look familiar and also the characters fit the sport and the role well.

The radio advert was effective because it allowed us to express the key information well and meant we could really sell the product. An example of this would be when we inform the people listening about the prices and where they could find one of the energy drinks. It links well with the other tasks because the radio advert allowed us to present it in a different way and we used different information. Whereas when we did the main text and sponsorship sequence, we did it visually and used the drink to show that it improves performances of people who drink it. 
The sponsorship sequence was effective and linked well with the other tasks because it had similar content to the TV advert we made. The reason being that it was both football related and both have similar codes and conventions. They both also involve the main character scoring a goal and the performance of him improving because of the Pule energy drink. 
                                                                                                    
The image (left) is a screen grab from Corel Studio Pro, and it is from my ancillary task which involved the character (me) on the football pitch and it is a sponsorship sequence. It is advertising the Pulse energy drink and this is an image of me taking a penalty - and I score. This is showing the drink to be positive and effective in peoples performance.









 

Evaluation Question 3

What have you learned from your audience research?

From my audience feedback, I learned a lot of key things that I changed to make my final product better. People with a strong Media Studies background gave us both positive feedback, and ways in which we could improve our final product. The positive feedback was important for me because it motivated me, it also shows that the test footage etc has been worthwhile. The area to improve feedback was the most useful though, as it gave me and Charlie the information we needed to make our TV commercial better.

The first strength they spotted about my TV commercial was that we had good and interesting lighting affects. They liked the green affects shown on the characters face in both football and basketball adverts. We decided to use this in the first place because the colours from the filter both represent the colours of the product that is being advertised, which is the Pulse energy drink. With the filter, all we had to do was to use the studio room and put a green or any colour over the filter and it came out like a normal light. We also thought it made the advert look more proffesional - as I have seen other commercials using the same idea as us.

The second strength they found was that we clearly advertised the product and narrative was good. We believed from the start that we need to make sure the viewers have a good view of the drink and clearly see what it looks like. The image below is one of a few shots which show us advertising the product well and letting the people watching see what it looks like.                                                                      

A third strength they found was that the slogan was catchy and easy to remember. When Charlie and I came to decide what we wanted as the slogan, we knew it had to be short and snappy. The reason for this being that other competitors in the market have the same and they have proven to be very successful. From the image below, you can see Lucozade now have the slogan 'release the energy', which is both short, and very easy to remember, so this is why we decided to make ours 'Pulse, for the game'.

The fourth strength they found was that they liked the variety of shots that we used during both TV commercials we made. I knew from the start that I have to ensure that we use a wide range of shots, as it makes it easier to watch and more interesting. If we used just one or two different shots, it would look basic and the viewers wouldnt enjoy watching it. Also, during the football advert, you see the main character shoot and score late on, this had to be a long shot, as we needed to see the character, the ball and the goal.

The TV advert below is a Lucozade advert, which is advertising there new sports drink. The use a lot of shots, including; close ups, medium close up, long shot, tilt, and more. These all work together to make the advert look professional. From watching this advert, we thought the tilts are very affective, so we used them in our own TV advert, in both football and basketball commercials.



With the feedback, we also got given some constructive crititism and areas in which we could improve our advert.
The first area to improve on was to add music. At the time, we didn't include music, but we knew we were always going to at some point. The reason for this was because we looked at a lot of other similar adverts, and the majority of them had music in the background. I believe the music creates a certain mood within the advert. It helps give off the right message to viewers. Energy drink commercials usually have a heart beat over the top or they will have upbeat music, as it all relates to peoples fitness and energy.
A second area to improve on was to make the shot of the character drinking the drink a little longer. We took this on board and decided to make it longer. The reason for this was because it will it more clear to why his performance changed dramatically afterwards.

From getting the audience feedback, it helped me a lot as it meant I was getting feedback from people with a good level of Media background, and the comments they gave back benefited me in two ways; it allowed me to learn how I can make my product better, and it also lead to me making changes that made my TV commercial better. We edited the shot lengths and looked into what music we needed to make the advert look better. If it wasn't for the constructive feedback, we wouldn't have noticed the areas we need to improve in.