Actor / Model Profiles

Why we chose this character:

- Main interest is football

- Good at the sport

- The right age and is the same as our target audience

This is the character we chose to be in the TV advert advertising the Pulse energy drink, (me). The reason being is that Matt has a huge interest in football and is his main hobbie.

Also, after looking at other sport energy drink commercials, we thought that this character has the same attributes to do the advert. This include his appearance and his age. Also, the character will help attract the younger target audience, as it will be similar with the age.

We decided to pick a character who is good and comfortable with the sport because we believe it will make the commercial look more professional and believable. The scene in the football advert when the character scores a goal wouldn't have looked so good and wouldn't have helped sell the product as much if the quality of the player wasn't to a high standard. We knew we had to try and make the footballer as good as possible after he had the Pulse energy drink because it makes it seem that people's performance increases when they drink it.

Why it's important to have the right character...

It is important to have the right character because it can have an affect on how people look at the advert itself. In this Pepsi commercial below, you can see David Beckham is advertising the drink, and the majority of footballers will see him as a role model and is giving off a positive impression for the product being advertised.

How this has helped me...

Doing an actor profile has helped me with the project because it has allowed me to look into what the characters into our TV advert should be wearing. It meant I had to research and look at other adverts on the internet and on the TV to see what people are wearing.