Monday, 17 March 2014

Settings Board

There are a few settings chosen throughout both commercials of my project, the reason for this is because other professional advertisements online and on television tend to use more than one setting, so Charlie and I decided that having two in each was a good idea, as it helps bring it all together, and saves people from watching the advert all in one place - this meant people weren't bored and were more interested seeing a different setting. 
The video below from YouTube shows you how adverts on Television use more than one setting, and with this, you can see the relevance, with it all linking to the Brazil theme. 







SPORTS HALL


The Sports Hall was used in my project for many reasons, and below I will list the reasons to why Charlie and I decided to use in our Basketball Advert. 

The good things about using this as a setting was the fact it is a very large facility, which we had access to a lot of the time. This meant that Charlie had a lot of room to dribble with the basketball and it also allowed us to use medium shorts and long shots of him. This meant the advert looked a lot more professional and to a better standard.
Also, the Sports Hall is very bright, so this enabled us to have clear footage throughout our advert, and it prevented our commercial looking dull and boring. The bright lighting looks clear, and this came out better on camera and the basketball shots looked very good.
The Sports Hall also had correct equipment and facilities for us to use, so we didn't need to move anything around. This lead to us creating a more realistic and better looking commercial, as we had access to basketball hoops etc throughout.


STUDIO


The studio was used in our adverts for different reasons that the other setting, and I'll now explain why...

The studio was used as a setting for both adverts because we needed to have colour filters in our project this year, as we wanted to make it look as good as possible. The colours used depended on the colours used on the drink packaging and that was then represented in the commercial.
The studio also has both black and white curtains running all the way around the Studio room, this allowed us to have an all black look in the background, which we figured out was very popular in sports commercials, so we decided to do the same. This also matched the black tops we both we wearing throughout the adverts. The studio is also a second setting in both football and basketball adverts, this is because it also helps break down the advert and allowed us to cut to different settings, and made it look a lot better to view and watch.


 
This is a screen grab of the shots from the studio that we used. as you can see, the green filter is on the characters face. This is why using the studio was so important as the shots look more professional.


 
 
 
 3G FOOTBALL PITCH

We decided to use the 3G football pitch as a location/setting in our advert because it is the perfect place to do the football commercial, in which you see me as the main character throughout.

The good things about choosing the 3G pitches was that we had the whole pitch to ourselves, so we didn't have to worry about limited space. Also, the all weather pitch meant we could film the footage no matter the weather, and we didn't have to delay it if it was raining - this allowed us to get a lot more footage, and we had some test footage we used.
Another reason to why it was important we used this as a setting was because it is a relevant and realistic setting to use, especially as we had a commercial based around football, and how the drink enhanced the performance of the character, so using football pitches and having the correct facilities meant it looked more professional and to a better standard.
 
 



No comments:

Post a Comment