Evaluation Question 1

QUESTION 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?

Conventions of a TV advert... ü  Using a celebrity to sell the product à ü  Using a common song to help catch people’s attention ü  Can’t be too long – need to be short and grab viewers attention ü  Good effects to remember the ad – leading to remembering the product ü  Voice over – delivering useful information and facts to sell the product

WHAT WAYS I HAVE USED CONVENTIONS..

Length of the advert

Charlie and I decided to not make the TV commercial long. The reason for this is because its a convention of an advert, and we wanted it to be easy to remember. The length of the advert below is 0.32 seconds, this is a good length to use and is follows the codes and conventions of making a good TV advert. The reason for this is because it means the viewers will not get distracted from the length of the advert and they will be able to remember the important, beneficial parts of the commercial.

Voice over

The voice over and narration in this advert is very important, it allows to have other shots and scenes come up and for them to give informative information over the top - if they didn't have it cut back to them in action, it would be boring for people to watch.

The ways in which we used a voice over was at the end of our advert. We decided to use it then because it allowed us to express the name and slogan of the product. Without it, the Pulse drink wouldn't have been easy to remember, as there is no dialogue in our TV advert, meaning the product wouldn't have been mentioned at all. We were looking at other adverts and what voiceovers they were using, and we thought the ending of the advert would be the best time to have the informative dialogue.




Setting
Deciding the setting of our TV advert was a big part of our planning. The reason for this is because the setting can 'make or break' the advert, and sets the mood throughout. We decided to go for the 3G all-weather pitches and the studio for the football advert.

3G Football Pitch:-
We decided to use this as a location for our TV advert because the football pitch represents the football in our advert, it is both appropriate and effective to the viewers, as it looks more realistic and professional. We had access to the goals and other sport equipment to help us make it look to a high standard. The pitch is all weather, so this didnt affect the access levels or the availability, as we could use it no matter the weather, so this is a contributing factor to why we used the pitches. In other adverts, you see them use either an all weather pitch or a studio.

The studio:-
The studio was the most similar setting we could find to what people often see in other sports drink commercials. The studio allowed us to use filters, which you see in a lot of adverts. The filter meant we could add colours on the character, this helped us follow the codes and conventions of TV adverts because we wanted to show off the character - this relates back to the Lucozade adverts as they make the famous characters well noticed.