Evaluation Question 3

What have you learned from your audience research?

From my audience feedback, I learned a lot of key things that I changed to make my final product better. People with a strong Media Studies background gave us both positive feedback, and ways in which we could improve our final product. The positive feedback was important for me because it motivated me, it also shows that the test footage etc has been worthwhile. The area to improve feedback was the most useful though, as it gave me and Charlie the information we needed to make our TV commercial better.

The first strength they spotted about my TV commercial was that we had good and interesting lighting affects. They liked the green affects shown on the characters face in both football and basketball adverts. We decided to use this in the first place because the colours from the filter both represent the colours of the product that is being advertised, which is the Pulse energy drink. With the filter, all we had to do was to use the studio room and put a green or any colour over the filter and it came out like a normal light. We also thought it made the advert look more proffesional - as I have seen other commercials using the same idea as us.

The second strength they found was that we clearly advertised the product and narrative was good. We believed from the start that we need to make sure the viewers have a good view of the drink and clearly see what it looks like. The image below is one of a few shots which show us advertising the product well and letting the people watching see what it looks like.                                                                      

A third strength they found was that the slogan was catchy and easy to remember. When Charlie and I came to decide what we wanted as the slogan, we knew it had to be short and snappy. The reason for this being that other competitors in the market have the same and they have proven to be very successful. From the image below, you can see Lucozade now have the slogan 'release the energy', which is both short, and very easy to remember, so this is why we decided to make ours 'Pulse, for the game'.

The fourth strength they found was that they liked the variety of shots that we used during both TV commercials we made. I knew from the start that I have to ensure that we use a wide range of shots, as it makes it easier to watch and more interesting. If we used just one or two different shots, it would look basic and the viewers wouldnt enjoy watching it. Also, during the football advert, you see the main character shoot and score late on, this had to be a long shot, as we needed to see the character, the ball and the goal.

The TV advert below is a Lucozade advert, which is advertising there new sports drink. The use a lot of shots, including; close ups, medium close up, long shot, tilt, and more. These all work together to make the advert look professional. From watching this advert, we thought the tilts are very affective, so we used them in our own TV advert, in both football and basketball commercials.



With the feedback, we also got given some constructive crititism and areas in which we could improve our advert.
The first area to improve on was to add music. At the time, we didn't include music, but we knew we were always going to at some point. The reason for this was because we looked at a lot of other similar adverts, and the majority of them had music in the background. I believe the music creates a certain mood within the advert. It helps give off the right message to viewers. Energy drink commercials usually have a heart beat over the top or they will have upbeat music, as it all relates to peoples fitness and energy.
A second area to improve on was to make the shot of the character drinking the drink a little longer. We took this on board and decided to make it longer. The reason for this was because it will it more clear to why his performance changed dramatically afterwards.

From getting the audience feedback, it helped me a lot as it meant I was getting feedback from people with a good level of Media background, and the comments they gave back benefited me in two ways; it allowed me to learn how I can make my product better, and it also lead to me making changes that made my TV commercial better. We edited the shot lengths and looked into what music we needed to make the advert look better. If it wasn't for the constructive feedback, we wouldn't have noticed the areas we need to improve in.