Audience Targeting

With our TV advert, we have decided that the audience we are aiming this at is Young Adults. This is because we believe that this audience/market of people are most likely to be interested in our product, which is a sports drink.
This also relates to the sport that I, myself act out in the advert. The footage will be me playing football, and a lot of professional footballers use sports drinks during half time etc. A great example of a drink is Lucozade(Sport), it is a very popular drink, especially with athletes and people who are participating in sport. This is why we have decided to have filming and footage of me doing football. The age of our market is easy for us as we are the same age as what we are aiming it at, as I am 18 and Charlie Doyle is 17, this means we already have a good amount of knowledge on what young adults expect from a sports drink and when they will need one.

Toni, is the female audience that we will be looking at. Her interests involve sports, socialising and being with her friends. Toni attends to Tavistock College and has interest with dance and sports within the College. This is positive for our project as she fits the category for our audience. The energry drink will come in handy for Toni as she likes to be active and participate as much as she can.

Relating to gender, we believe that is will be at both Male and Female, but we would expect more Males to purchase one, as males tend to participate more in sport in the UK. Also, because the advert is me playing football, this could appeal more to the male sex as the majority of people who play football in the UK are males, this could be because its better publicised and documented around the UK at a professional level.
Also, if you have a look at previous sports drink adverts, they involve famous male footballers or sports athletes. This is because they are role models to many youngsters and they are then more likely to purchase the product.
In the advert below, it's Manchester United's Ashley Young, this would appeal to many boys and men as they might recognise him for being a player for their supported club, or because he is in general, a famous footballer.